General Formulations adds new Coater Founded in 1953, General Formulations is a manufacturer of pressure sensitive films for sign vinyl, digital inkjet printing as well as screen and offset printing. General Formulations finished installation of our 7th coating line on May 1st, 2016. Kevin Seitz, General Formulations coating manager, summarized the new coater…. “The new 65” wide coater has doubled our production speeds giving us increased capacity on both water and solvent based adhesives. Coater is in a clean room environment and, due to production speeds, has allowed us to produce high quality products in less time, satisfying customer needs for better lead times”.