SPARTA, Mich. — General Formulations, the solutions leader and global manufacturer of pressure-sensitive media, film, and laminates, introduces a NEW GF 885AE RoughMark™ Cast 2.0 mil / 50 mic gloss white cast vinyl, a new print film that is poised to be the definitive wall wrap material for the graphics industry. 

GF 885AE RoughMark™ Cast combines the innovative technology of General Formulations (GF) High-Tack Removable (HTR) adhesive with the incredible performance of a GF 2.0 mil / 50 mic gloss cast vinyl for a multi-surface compatible material that is staged to redefine graphic standards and change the way you think about wall wraps. Whether smooth or textured walls, indoor or outdoor, GF 885AE offers maximum conformability, durability, and removability. It’s designed for short and long-term murals on brick, cement, cinder block, and other textured surfaces, and can be used for column wraps, traditional wall graphics, and more. 

GF 885AE RoughMark™ Cast film features a grey solvent, high-tack removable adhesive on a 90# air-egress layflat liner. Its adhesive is proven to perform on a wide range of smooth and rough surfaces, tackling challenges like low and zero VOC paints on drywall, textured trash cans, painted metal, wood, plastic surfaces, glass and beyond. GF 885AE is designed for ease of install, long-term durability, and clean removal. It can also be matched with the full line of GF Cast Laminates with options ranging from high gloss to ulti-matte, for a beautiful wrap every time. It is available in 54″ x 75′ and 54″ x 150′ sizes. GF’s high-quality products are manufactured in the U.S.A. at its headquarters in Sparta, Michigan. 

The new GF 885AE RoughMark™ Cast will be on display at ISA International Sign Expo in Orlando, Florida. Visit Booth # 725 to learn more about this revolutionizing product. 

“This material is flexible and forgiving, easy to install, and will amaze you with how well it conforms to complex surfaces,” says Jay Kroll, product manager of General Formulation’s Cut, Transit, and Wall Solutions. “If you’re wrapping cars, you should be wrapping walls too—and this film has the features and quality you need to exceed your customer’s expectations.”